Traditionally, Graphic Design focused on design for print including brand and identity systems, books, maps, icons, advertising campaigns, posters etc. Today, it is a part of the Communication Design discipline, an umbrella term which explores designing strategic messages, creating functional solutions and engaging with the target audience through the use of appropriate language, visuals, moving images and digital experiences.

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This article was first published on the Indian Institute of Art & Design blog.

(Photo by JOSHUA COLEMAN on Unsplash)